Zip DeCoder
Summary
The Zip DeCoder is a web-based all-in-one zip code tabulating, mapping, and profiling tool.
The Zip DeCoder is simple to use, constantly updated, and affordable. For less than $50 a month, you can tabulate as many zip code reports as you would like. Run reports daily, weekly, or for different types of customers. Understand the differences between your customers, website visitors, members, event attendees and more.
To obtain a zip code report, simply:
- Register your account
- Upload your zip codes as a .csv (Not sure how to create a csv file? Learn How)
- Retrieve your report from your password protected client folder
History
The Zip DeCoder was created to fill a market void recognized by Morey Group, a national market research firm. Zip Code tabulating is a relatively complicated process as a unique program needs to be designed with thousands of zip codes defined by state, county, and city.
Morey Group will custom design these programs for each of its clients as there is no software currently available on the market which can affordably tabulate zip codes. This void in the marketplace led to the creation of The Zip DeCoder.
Tabulating, mapping, and profiling zip codes is extremely important.
Morey Group uses this information to:
- Identify where customers are coming from
- Visually represent strengths and opportunities
- Assess effectiveness of marketing or advertising campaigns
- Assess impact of public relations coverage
- Profile customer characteristics via census data
Benefits
Zip DeCoder offers numerous benefits to anyone looking to interpret their zip code data.
- Identify where customers, website users, members, event attendees are coming from
- Compare origin of website users to customers, members, or event attendees
- Evaluate effectiveness of marketing, advertising, and direct mail campaigns
- Assess impact of public relations coverage
- Profile customer characteristics via census data
- Provide heat maps to visually demonstrate areas of strength or opportunity (a heat map visually color codes zip code locations into a single view
- Constantly updated with real-time geographic information
- Simple to use
- Affordable
Sample Reports
The reports generated using the Zip DeCoder tool can be viewed and presented in several ways.
History
The Report History page displays all of the reports generated using the Zip DeCoder tool. You can sort the reports by name or date created and when the page is printed it is displayed in an easy to read format.
